We tapped into the audience’s sensory world through a brand experience activation to launch “Taste of Melissa” — a concept originally created in Milan and Paris.

We brought the fizzy, bubbly universe of Frizzante to Brazil through a traveling experience that visited iconic locations in São Paulo, Rio de Janeiro, and Trancoso, Bahia.

The goal was to present three new Melissa Possession models — iconic pieces from the brand — using a triple-sensory strategy that combined three flavors, three colors, and three immersive experiences.

Leading this Frizzante immersion were Melissa ambassadors and Brazilian influencers Manu Gavassi, Bella Campos, Jade Picon, Marina Ruy Barbosa, and Larissa Manoela — along with other tutti-frutti favorites.