Melissa X
(Client)
Melissa
(Year)
2025
(Services)
Retail Design
How to bring the new collection to the Oscar Freire flagship, through a journey that reflects the essence of the new products’ technology?
A large-scale installation spread across all levels of the store.
Guided by the concept of “mel bubble” – a technology that injects air bubbles into the sole – we highlighted the incredible icon sneaker on the store’s iconic product display wall.
At the center of the main atrium, a cube made of led panels showcased 3D motion content, creatively and playfully bringing the sneaker technology to life with dynamic visual storytelling.
Melissa X
(Client)
Melissa
(Year)
2025
(Services)
Retail Design
How to bring the new collection to the Oscar Freire flagship, through a journey that reflects the essence of the new products’ technology?
A large-scale installation spread across all levels of the store.
Guided by the concept of “mel bubble” – a technology that injects air bubbles into the sole – we highlighted the incredible icon sneaker on the store’s iconic product display wall.
At the center of the main atrium, a cube made of led panels showcased 3D motion content, creatively and playfully bringing the sneaker technology to life with dynamic visual storytelling.
Melissa X
(Client)
Melissa
(Year)
2025
(Services)
Retail Design
How to bring the new collection to the Oscar Freire flagship, through a journey that reflects the essence of the new products’ technology?
A large-scale installation spread across all levels of the store.
Guided by the concept of “mel bubble” – a technology that injects air bubbles into the sole – we highlighted the incredible icon sneaker on the store’s iconic product display wall.
At the center of the main atrium, a cube made of led panels showcased 3D motion content, creatively and playfully bringing the sneaker technology to life with dynamic visual storytelling.