Shell F1 GP Experience
(Client)
Shell V-Power
(Year)
2022
(Services)
Experience
Brazil is known for soccer — and Formula 1.
Shell V-Power and Just Live created a "Buy & Win" promotion, rewarding customers at 10 gas stations in São Paulo and Rio de Janeiro with 250 pairs of tickets for an exclusive grandstand at the 2022 GP.
More than just a consumer activation, the campaign also strengthened relationships with franchisees (station owners), creating impact across retail design, social content, promotional experience, and in-store visibility.
Shell F1 GP Experience
(Client)
Shell V-Power
(Year)
2022
(Services)
Experience
Brazil is known for soccer — and Formula 1.
Shell V-Power and Just Live created a "Buy & Win" promotion, rewarding customers at 10 gas stations in São Paulo and Rio de Janeiro with 250 pairs of tickets for an exclusive grandstand at the 2022 GP.
More than just a consumer activation, the campaign also strengthened relationships with franchisees (station owners), creating impact across retail design, social content, promotional experience, and in-store visibility.
Shell F1 GP Experience
(Client)
Shell V-Power
(Year)
2022
(Services)
Experience
Brazil is known for soccer — and Formula 1.
Shell V-Power and Just Live created a "Buy & Win" promotion, rewarding customers at 10 gas stations in São Paulo and Rio de Janeiro with 250 pairs of tickets for an exclusive grandstand at the 2022 GP.
More than just a consumer activation, the campaign also strengthened relationships with franchisees (station owners), creating impact across retail design, social content, promotional experience, and in-store visibility.